About
Product Designer focused on fintech, marketplaces, and AI-driven products.
Experienced in designing end-to-end digital experiences across complex systems, combining user research, data-informed decisions, and design systems to improve usability, efficiency, and product impact.
Work
Freelance
|Product Designer
Barcelona, Catalonia, Spain
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Summary
Freelance Product Designer delivering end-to-end design and product strategy for early-stage startups. Led projects from discovery to delivery, defining product direction, user flows, and MVP scope in collaboration with founders.
Highlights
Led end-to-end design of complex digital products, from research to delivery, aligning user needs with business goals.
Applied data-informed UX methods (heatmaps, session recordings) to identify friction points and optimize conversion and user flows.
Redesigned a HealthTech/telemedicine platform, improving usability, accessibility (WCAG), and simplifying complex doctor–patient interactions.
Remote, US
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Contract
Summary
Product Designer at Influur, shaping social and AI-driven features for a global influencer marketing platform. Designed and optimized core product experiences, including feeds, chat, and recommendation systems, improving collaboration and decision-making for brands and talent managers.
Highlights
Led the design of AI-powered recommendation tools, reducing manual creator discovery time by 30% and enabling talent managers to focus on higher-value decisions.
Designed and optimized core social features (feeds, chat, collaboration tools), enhancing connectivity between creators, brands, and managers.
Contributed to the development of the Design System, defining reusable components and ensuring consistency and scalability across product teams.
Buenos Aires, Argentina
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Summary
Product Designer at Ualá, owning end-to-end design for credit card and lending products. Collaborated with cross-functional teams (product, engineering, data) to define strategy, deliver high-impact features, and improve user experience through research-driven decisions.
Highlights
Led end-to-end design of credit card and lending products across Argentina and Mexico, from discovery to launch, expanding access to financial services for thousands of users.
Drove user research and usability testing to uncover key insights, informing product strategy and optimizing critical user flows across the digital banking experience.
Buenos Aires, Argentina
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Summary
Product Designer supporting digital transformation initiatives in a traditional banking environment. Worked on legacy systems and B2B platforms, improving usability and efficiency by introducing UX processes and simplifying complex financial operations.
Highlights
Integrated UX practices into legacy banking systems, enabling the bank’s digital transformation and improving internal processes and product consistency.
Redesigned the Office Banking platform for business clients, simplifying payments, transfers, and account management, and reducing customer support requests.
Buenos Aires, Argentina
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Summary
Product Designer working across multiple client projects in banking and e-learning. Delivered end-to-end design solutions, from research to high-fidelity, collaborating with cross-functional teams to shape product direction and create user-centered digital experiences.
Highlights
Designed digital products for banking and e-learning clients, translating complex business requirements into scalable and intuitive user experiences.
Led research and iterative design processes to inform product decisions, improving usability and aligning solutions with both user and business needs.
Buenos Aires, Argentina
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Summary
Graphic Designer working on e-commerce and digital marketing projects. Created websites, branding, and campaign assets, collaborating with clients to translate business goals into high-performing, user-friendly visual solutions.
Highlights
Designed websites, branding, and digital campaigns for e-commerce clients, focusing on conversion, visual consistency, and user experience.
Managed end-to-end content and ad creation across social and paid channels, optimizing performance and aligning design with marketing objectives.
Buenos Aires, Argentina
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Summary
Junior Graphic Designer at a global branding agency specializing in real estate and hospitality. Contributed to branding and digital assets, supporting client projects and developing a strong foundation in design execution within a fast-paced agency environment.
Highlights
Supported branding and digital design projects for real estate clients, contributing to visual identity systems and marketing assets across multiple touchpoints.
Collaborated with senior designers and cross-functional teams, gaining hands-on experience in agency workflows, client delivery, and design execution.
Education
University of Buenos Aires (FADU)
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Bachelor
Graphic Designer
Martín Buber School
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National Bachelor
Science and Letters
Languages
Spanish
Native
Inglés
Proficient
Certificates
Figma Make Workshop - Hands on session
Issued By
Friends of Figma (FOF) Barcelona
Auto Layout & Responsive Design
Issued By
UX Christopher
Onboarding: Advanced UX
Issued By
Mer Lara, Edison
UX/UI Design
Issued By
Coderhouse
Skills
User Experience (UX)
Product Discovery, User Experience, Interaction Design, UX Research, Usability Testing, UX Writing, Information Architecture.
User Interface (UI)
Visual Design, Prototyping, Wireframing, Responsive Design.
Design Systems
Design Systems Collaboration, Design System Maintenance, Scalability, Tokenization.
Tools & Technologies
Figma, FigJam, AI-powered design tools, Jira, Miro, Maze, Framer, Notion, Hotjar, Amplitude.
Methodologies
Agile, Scrum, Cross-functional Collaboration.
Product & Design Principles
Data-informed Design, Product Analytics, Accessibility.